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新產品開發(fā)過程中的失敗管理與產品創(chuàng)新

活動信息

  • 開始時間:2020-11-17 09:00:00
  • 活動地點:騰訊會議ID:180 229 657
  • 主講人:陶向明

活動簡介

Although tolerating failure has been regarded as an essential part of the innovation process, much less is known about how failure normalization can drive innovation. We argue that failure normalization facilitates innovation by encouraging learning from failure, which, in turn, depends on individual motivation. Using survey data from new product development project (NPD) leaders, we find that learning from failure mediates the relationship between failure normalization and new product innovation. However, learning from failures following failure normalization is conditional on entrepreneurial passion. Our results suggest that the path from failure normalization to innovation in the NPD process requires a much more nuanced examination of not only the mediating role of learning from failure but also entrepreneurial passion, which functions as a motivational on-off switch for learning from failure.

主講人介紹

陶向明博士畢業(yè)于倫敦大學皇家霍洛威學院,是華威大學商學院訪問學者,及英國高等教育學會助理研究員。研究方向為創(chuàng)新與創(chuàng)業(yè)管理,曾主持國家留學基金委資助課題,并參與多項國家自然科學基金委課題。已在Technological Foresting and Social Change、管理科學學報、管理工程學報等期刊發(fā)表十余篇論文,并受邀在AOM、BCERC等國際會議宣讀多篇工作論文。曾獲全國百篇優(yōu)秀管理案例、研究與發(fā)展管理期刊年度優(yōu)秀論文、挑戰(zhàn)杯國際專項賽一等獎等學術獎項,以及Chinese Student Award、Santander Research Travel Award、國家獎學金、上海市優(yōu)秀畢業(yè)生、上海大學校長獎學金等殊榮。